Put the Book to Work — Starting Today

The Building a Culture of Evaluation Companion Guide gives you the action layer the book was designed to have. Chapter by chapter exercises, reflection prompts, backward design templates, and a 90-day roadmap — so you don't just read the methodology. You apply it.

What's inside

This isn't a study guide. There's no summary here to replace the reading — the book is the content. This is the action layer.

For every chapter, you'll find:

• Reflection prompts that connect the concepts directly to your organization
• Backward design templates — apply the Kirkpatrick Model to your real initiatives, level by level
• Self-assessments to honestly gauge where your organization is today
• Powered-Up Practices — quick actions you can take immediately after each chapter
• One Action commitments — the single most important thing to do differently, chapter by chapter

Inside the guide

Every chapter. Every context.

The Companion Guide follows all 19 chapters of the book — including the Section 2 applications that show you how the Kirkpatrick Model works across every organizational context:

Section 1 — Building the Foundation Chapters 1–7 give you the core framework, the culture of evaluation self-assessment, backward design applied to your work, and the five-stage maturity journey from reactive measurement to Powered by Kirkpatrick®.

Section 2 — The Model in Practice Chapters 8–17 apply the Kirkpatrick Four Levels® to ten distinct organizational contexts — each with its own backward design template, key insight, and one action:

Instructional Design · Onboarding · Leadership Development · Product Launches · Change Management · Employee Engagement · Non-Human Interventions · AI Implementation · Coaching · Organizational Culture Change

Section 3 — The Future Chapters 18–19 look ahead at technology, AI, and what it means to be a Powered by Kirkpatrick® organization — with a 90-day roadmap you can start this week.

The Capstone A single-page Kirkpatrick Plan for one real initiative. Your North Star result. Your critical behaviors. Your learning outcomes. Your experience design. All in one place.

This is for you if...

 You bought the book. Now you want to actually use it.

You're an instructional designer or L&D professional who wants to apply the Kirkpatrick Model to real programs — not just understand it.

You're an L&D leader who needs to build the business case for evaluation and wants a structured way to assess where your organization is today.

You're an executive, HR leader, or consultant who wants to move your organization toward a genuine culture of evaluation — and needs a practical starting point.

How to get it

 Three steps. Two minutes.

Step 1 — Claim your free access Click the button below and create your free account. No credit card. No subscription.

Step 2 — Download your guide You'll get instant access to the Companion Guide PDF inside your Kirkpatrick Partners portal.

Step 3 — Open Chapter 1 Read the chapter. Then open the guide. Apply what you read before you move on. That's the practice.

About the author

Written by Vanessa Milara Alzate

Vanessa Milara Alzate is the Owner of the Kirkpatrick Four Levels® Model and CEO of Kirkpatrick Partners — the global standard for evaluating learning for over six decades. She is the author of Building a Culture of Evaluation: The New Kirkpatrick Model for Performance and Innovation (ATD Press, 2026) and the founder of Anchored Training.

Vanessa has spent her career helping organizations close the gap between what they invest in their people and what they can prove it produces. The Companion Guide is her commitment to making that work practical — not just principled.

The book gave you the why and the how. This gives you the what now.

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